Southern Dallas Progress CDC is a nonprofit organization aimed at improving the communities of Southern Dallas, consisting of approximately 500,000 people. This region is in critical condition and requires political awareness and opportunity awareness. The nonprofit expressed an urgency to improve branding in order to increase cognizance of efforts to address major issues striking the underprivileged communities. The team project works on the branding side of the nonprofit, aiming to increase understanding of important changes and situations in the community, so that the citizens understand where and how to work to address the outstanding problems. The target market of our project is aimed at lower-middle, lower, and impoverished Southern Dallas which comprises the region south of I-30.